SEMPO Issues In-House SEM Salary Survey
December 26th, 2007
Search Engine Marketing Professional Organization (SEMPO) issued an In-House SEM Salary Survey (Organic & PPC) in order to have a better understanding of compensation and common reporting structures of in-house search marketers. The test can be conducted by all Search engine marketing professionals. Organic and/or paid-search professionals can take part in this salary survey.
Duane Forrester, co-chair of SEMPO’s In-House Committee and Search mktg Manager of Sports Direct said, “There’s no firm grasp on what’s out there. You have people who have heard stories, but it’s all third-hand information. For most other positions, you can find out the average compensation for that position, including bonus packages, broken down by geographic area. None of that exists for search.”
The 20 question survey is available here.